NovaTorque Electric Motors - High Efficiency at Low Cost, Enabled by Better Design

Interview with Emily Liggett, CEO of NovaTorque

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00:03:29 - Uploaded by Essinova on May 31, 2012

Do they really consume "nearly half of all the electricity generated in the world today"? Those roundish, bulky devices called electric motors? I was surprised to hear that, but come to think of it, it is rather conceivable - things as big as ships, pipeline compressors and water pumps, and as small as electric wristwatches all need motors, which convert electrical energy into mechanical energy. From industrial fans, vehicles and elevators, to household appliances, power tools, and disk drives, electric motors really are ubiquitous machines that make our electrified world go around.

NovaTorque is a Fremont, California-based startup which makes a new type of electric motors that supposedly offers the best of both worlds of such machines in the market - the performance of the lighter, more efficient and reliable permanent magnet motors, at the cost of the more economical but less efficient induction motors. The secret, according to the company, lies in better design of its rotor and stator geometry.

At the Cleantech Forum in San Francisco, NovaTorque's CEO Emily Liggett explained to us how their motors are special and why it matters.

Tags: energy efficiency, electric motors, NovaTorque, Cleantech Forum

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