Physician Peer Effect on Prescription Drugs

Interview with Harikesh Nair, Assistant Professor of Marketing,
Stanford University Graduate School of Business

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00:13:08 - Uploaded by Essinova on July 31, 2008

Prof. Harikesh Nair talks about his research on the role of "Opinion Leaders" in the marketing of pharmaceutical drugs.

Tags: prescription drugs, marketing, opinion leaders, Harikesh Nair, Stanford

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